Canberra Region Tourism Awards categories for 2019
The categories and criteria for the Australian Tourism Awards are set at a national level. The Canberra Region Tourism Awards follow the national guidelines for entry and judging.
There are 25 business categories where the winners of the Canberra Region Tourism Awards represent the Canberra Region at the Australian Tourism Awards. The Canberra Region also has local only business and individual categories.
In 2020 there have been major changes to the questions for the 25 Australian Tourism Awards business categories.
The 2020 Canberra Region Tourism Awards will be launched in March and a range of assistance will be available to support entrants through the process.
1. Major Tourist Attractions
This category recognises natural or built tourist attractions that attract amongst the highest visitor numbers during the qualifying period.
2. Tourist Attractions
This category recognises natural or built tourist attractions that attract significant visitor numbers during the qualifying period.
3. Major Festivals and Events
This category recognises festivals, events and exhibitions that attract over 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create substantial economic impact for the destination.
4. Festivals and Events
This category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the destination.
This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
6. Cultural Tourism
This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.
7. QANTAS Award for Aboriginal and Torres Strait Island Tourism
This category recognises Aboriginal and Torres Strait Islander tourism operations that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
8. Specialised Tourism Services
This category recognises the outstanding delivery of specialised or distinct tourism product/service that enhances the visitor experience and integrate with other tourism products. This category is only open to those businesses who do not meet the criteria of any of the other award categories. Entrants in this category could include – but not limited to – service providers, shopping precincts, retailers, online information and booking systems, member services, money exchange services, language and interpreter services.
9. Visitor Information Services
This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.
10. Business Event Venues
This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.
11. Major Tour and Transport Operators
This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual fulltime equivalent employees.
12. Tour and Transport Operators
This category recognises a significant contribution to tourism through the combined provision of touring and transport services. It is open to businesses with fewer than 15 annual fulltime equivalent employees.
13. Adventure Tourism
This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.
14. Destination Marketing
This category recognises creativity and innovation in fully integrated destination marketing activities. This category is open to Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, local government and marketing alliances.
15. Tourism Restaurants and Catering Services
This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafes.
16. Tourism Wineries, Distilleries & Breweries
This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.
17. Caravan and Holiday Parks
This category recognises excellence in caravan or holiday parks that offer cabin and tenting accommodation and enhance the tourism experience in the destination.
18. Hosted Accommodation
This category is open to owner/operator accommodation providers offering a high degree of personal contact with guests. Entry is open – but not limited to – bed & breakfast, farm stay, cottage or other intimate, boutique, colonial or heritage accommodation.
19. Unique Accommodation
This category is open to properties developed around unconventional accommodation infrastructure. The focus of this award is on the uniqueness of the tourism experience. Entry is open – but not limited to – tented holidays, houseboats, tree houses, under-ground accommodation and yacht charters.
20. Self Contained Accommodation
This category recognises operators of a quality standalone self-contained property offering guests with non-serviced accommodation and the freedom of self-sufficiency. Properties may include cabins, lodges and houses. Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product. For companies that are managing multiple self-contained properties, it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.
21. Standard Accommodation
This category is open – but not limited to – motels, hotels, self-catering, cabins, backpackers and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.
22. Deluxe Accommodation
This category is open to properties who achieve a deluxe guest experience which includes a wide range of facilities and superior design qualities, typically complemented by service standards that reflect the varied and discerning needs of the guest.
23. Luxury Accommodation
This category is open to properties that typify luxury across all areas of operation.
Guests should enjoy an extensive range of facilities and comprehensive or highly personalised service relevant to the accommodation type. Properties at this level will display excellent design quality and attention to detail.
24. New Tourism Business
This category recognises new tourism businesses that have commenced operations during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. [Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.]
25. Excellence in Food Tourism
This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences featuring produce as the core component.
26. Outstanding Contribution by an Individual*
This award recognises the outstanding contribution by an individual to the Canberra Region tourism industry.
27. Canberra Region Local Government Award for Tourism*
This category is open to all Canberra Region councils and recognises ANY of the following: excellence in tourism planning; the provision of tourism and events services and facilities; marketing; tourism product and event development and management; and the contribution made to their local tourism and events industry.
28. Tourism Education and Training*
This category is open to individual tourism businesses and tourism education and other registered training providers working to raise professional standards within the tourism industry by delivering tourism training, including online.
29. Tourism Visitor Education*
This category is open to attractions or businesses that deliver an education program/s to schools and/or groups to enhance the visitor experience and successfully interpret the vision of the business. An individual program or suite of programs can be entered. The program/s should be fully or partly facilitated by the organisation.
30. Markus Gibson-Huck Young Achiever Award*
This category recognises individuals, 30 years of age or younger, for their contribution to the development of a successful and professional Canberra or region tourism and events industry. This Award commemorates the contribution Markus Gibson-Huck made to tourism in Canberra over many years, and is sponsored by a Canberra Accommodation Association legacy and VisitCanberra.
31. Visitor Experience Award*
This award recognises quality visitor experiences and is awarded to the three top scoring tourism operators and businesses based on the visitor experience survey program (outrate.com.au) conducted as part of the tourism award program. The survey assesses the visitor experience for each entrant.
32. International Ready*
This category is open to Canberra and region tourism businesses or attractions delivering or aiming to deliver tourism products or service to international visitors. Entrants must demonstrate understanding of the international visitor and international markets.
*This Award is only offered at the Canberra Region Tourism Awards level. Winners will not proceed to the Qantas Australian Tourism Awards.