The annual Canberra and Capital Region Tourism Awards provide an opportunity to showcase the best of our regions tourism operators and promote, encourage and reward tourism excellence. The awards are open to all tourism businesses and suppliers to the tourism industry and serve to demonstrate the value of tourism to Canberra and the Capital Region. The winners are celebrated at the annual Gala Presentation Evening, which everyone involved in the tourism industry is encouraged to attend.
Tourism Awards program aims to:
Encourage and celebrate excellence, quality, professionalism and innovation within the Canberra region tourism industry
Provide a benchmark for best practice within the tourism industry
Encourage continuous improvement
Publicly recognise tourism excellence
Why enter?
Assists as an excellent business planning tool
Gives consumer feedback from Visitor Experience Appraisal (for relevant entrants)
Assesses strengths and weaknesses of your business and identifies any organisational gaps
Contributes useful research
Analyses the effectiveness of your marketing activities
Analyses your product and your client’s needs
Provides an accurate record and overview of your business for the financial year
Reviews goals and records achievements
Provides a networking opportunity with other entrants, sponsors and the broader tourism industry
Benefits of winning an award:
All winners in categories 1–26 represent the ACT and region as finalists at the 2010 Qantas Australian Tourism Awards
Gives public recognition at the Gala Presentation Evening
Gives recognition from your local tourism community and the tourism industry at large
Provides a competitive advantage through consumer recognition of an outstanding business
Assists as an excellent staff development tool
Provides use, in your own promotions, of the Canberra and Capital Region Tourism Awards Winner’s logo that is recognised industry wide
Marketing opportunities and benefits for previous winners in 2009:
Featured in the Winners’ list published in The Canberra Times the weekend following the event
Featured in a consumer enewsletter and an industry enewsletter delivered by Australian Capital Tourism covering the Canberra and Capital Region Tourism Award winners
Listed on the canberratourismawards.com.au winners’ page
Featured on the homepage on visitcanberra.com.au
Listed on the Award winners display at the Canberra and Region Visitors Centre
Full page display ad for winners in the 2010 Canberra and Region Holiday Planner
Free exposure on Datatrax Tourism Touchscreens in all Australian locations for all 2009 Canberra and Capital Tourism Awards entrants for 3 months following the Gala Dinner.
About the Awards
The annual Canberra and Capital Region Tourism Awards provide an opportunity to showcase the best of our regions tourism operators and promote, encourage and reward tourism excellence. The awards are open to all tourism businesses and suppliers to the tourism industry and serve to demonstrate the value of tourism to Canberra and the Capital Region. The winners are celebrated at the annual Gala Presentation Evening, which everyone involved in the tourism industry is encouraged to attend.
Tourism Awards program aims to:
Why enter?
Benefits of winning an award:
Marketing opportunities and benefits for previous winners in 2009: