The annual Canberra and Capital Region Tourism Awards provide an opportunity to showcase the best of our regions tourism operators as well as promote, encourage and reward tourism excellence. The awards are open to all tourism businesses and suppliers to the tourism industry and serve to demonstrate the value of tourism to Canberra and the Capital Region. The winners are celebrated at the annual Gala Dinner, which everyone involved in the tourism industry is invited to attend.
The Tourism Awards aim to:
Encourage and celebrate excellence, quality, professionalism and innovation within the Canberra and Capital Region tourism industry
Provide a benchmark for best practice within the tourism industry
Encourage continuous improvement
Publicly recognise tourism excellence
Why enter?
Assists as an excellent business planning tool
Assesses the strengths and weaknesses in your business and identifies any organisational gaps
Gives consumer feedback from the visitor experience survey (for entrants in relevant categories)
Analyses the effectiveness of your marketing activities
Contributes useful research
Analyses your product and your client’s needs
Provides an accurate record and overview of your business for the financial year
Reviews goals and records achievements
Provides a networking opportunity with other entrants, sponsors and the broader tourism industry
Benefits of winning an award:
All winners in categories 1–26 will represent the ACT and region as finalists at the 2012 Australian Tourism Awards
Provides recognition at the Canberra and Capital Region Tourism Awards Gala Dinner
Provides recognition from your local tourism industry and the industry at large
Provides a competitive advantage through consumer recognition of an outstanding business
Assists as an excellent staff development tool
Allows use of the Canberra and Capital Region Tourism Award winner’s logo which is recognised industry wide
Marketing opportunities and benefits for winners in 2011:
Featured in the winners’ list published in The Canberra Times following the event
Featured on Australian Capital Tourism’s industry blog
Listed on the canberratourismawards.com.au website
Opportunity to participate in a Canberra Times awards feature in the Canberra Sunday Times
Recognition in marketing material in the lead up to, and following, the 2011 Qantas Australian Tourism Awards
About the Awards
The annual Canberra and Capital Region Tourism Awards provide an opportunity to showcase the best of our regions tourism operators as well as promote, encourage and reward tourism excellence. The awards are open to all tourism businesses and suppliers to the tourism industry and serve to demonstrate the value of tourism to Canberra and the Capital Region. The winners are celebrated at the annual Gala Dinner, which everyone involved in the tourism industry is invited to attend.
The Tourism Awards aim to:
Why enter?
Benefits of winning an award:
Marketing opportunities and benefits for winners in 2011: