About the Awards

The annual Canberra and Capital Region Tourism Awards provide an opportunity to showcase the best of our regions tourism operators and promote, encourage and reward tourism excellence. The awards are open to all tourism businesses and suppliers to the tourism industry and serve to demonstrate the value of tourism to Canberra and the Capital Region. The winners are celebrated at the annual Gala Presentation Evening, which everyone involved in the tourism industry is encouraged to attend.

Tourism Awards program aims to:

  • Encourage and celebrate excellence, quality, professionalism and innovation within the Canberra region tourism industry
  • Provide a benchmark for best practice within the tourism industry
  • Encourage continuous improvement
  • Publicly recognise tourism excellence

Why enter?

  • Assists as an excellent business planning tool
  • Gives consumer feedback from Visitor Experience Appraisal (for relevant entrants)
  • Assesses strengths and weaknesses of your business and identifies any organisational gaps
  • Contributes useful research
  • Analyses the effectiveness of your marketing activities
  • Analyses your product and your client’s needs
  • Provides an accurate record and overview of your business for the financial year
  • Reviews goals and records achievements
  • Provides a networking opportunity with other entrants, sponsors and the broader tourism industry

Benefits of winning an award:

  • All winners in categories 1–26 represent the ACT and region as finalists at the 2010 Qantas Australian Tourism Awards
  • Gives public recognition at the Gala Presentation Evening
  • Gives recognition from your local tourism community and the tourism industry at large
  • Provides a competitive advantage through consumer recognition of an outstanding business
  • Assists as an excellent staff development tool
  • Provides use, in your own promotions, of the Canberra and Capital Region Tourism Awards Winner’s logo that is recognised industry wide

Marketing opportunities and benefits for previous winners in 2009:

  • Featured in the Winners’ list published in The Canberra Times the weekend following the event
  • Featured in a consumer enewsletter and an industry enewsletter delivered by Australian Capital Tourism covering the Canberra and Capital Region Tourism Award winners
  • Listed on the canberratourismawards.com.au winners’ page
  • Featured on the homepage on visitcanberra.com.au
  • Listed on the Award winners display at the Canberra and Region Visitors Centre
  • Full page display ad for winners in the 2010 Canberra and Region Holiday Planner
  • Free exposure on Datatrax Tourism Touchscreens in all Australian locations for all 2009 Canberra and Capital Tourism Awards entrants for 3 months following the Gala Dinner.